Featured Projects

Connext Loans Platform

The executive team at ReliaMax wanted to expand their client base to community banks and incorporate their solution package to a brand new platform. In order to do this, a brand and website had to be built within a short time frame in order to launch before the college season began. Starting with a only a name and some ideas of how this would be built, our skeleton Marketing and IT team built ConnextLoans.com in conjuction with the ReliaMax Solution.

Company: ReliaMax

Role: Lead Visual Designer / Producer / Copywriter

Year: December 2015- October 2017

Connext Branding

Branding is important, but the build of the entire platform was more critical considering our time frame. In order to cut down on time, I did quick exploration of web based fonts that felt modern and clean for the overall Connext typeset. Logomarks were also a possibility, but in the end we decided to launch with just the logo to keep things simple.

Connext Branding

Branding is important, but the build of the entire platform was more critical considering our time frame. In order to cut down on time, I did quick exploration of web based fonts that felt modern and clean for the overall Connext typeset. Logomarks were also a possibility, but in the end we decided to launch with just the logo to keep things simple.

Connext Website Architecture

The backbone of the Connext platform is the “white label” approach for lenders: small institutions can join the Connext program and dictate the borrower base they would like, everything from a regional to national level. Because of the complex nature of how the site worked, I started with a wireframe to better understand the flow. Working with our Senior Software Developer and Program Directors, we determined the correct ways to structure the Connextloans.com and build the database.

Connext Website Architecture

The backbone of the Connext platform is the “white label” approach for lenders: small institutions can join the Connext program and dictate the borrower base they would like, everything from a regional to national level. Because of the complex nature of how the site worked, I started with a wireframe to better understand the flow. Working with our Senior Software Developer and Program Directors, we determined the correct ways to structure the Connextloans.com and build the database.

Connext Website Design

We used bootstrap to build the front end with ASP.Net powering the backend framework.    

Connext Website Design

We used bootstrap to build the front end with ASP.Net powering the backend framework.    

Connext Marketing

As with any start-up project, we needed to get the Connext name in front of  the eyes of students and colleges. The creation of digital ad banners, emails, and traditional print material such as direct mail, posters, and brochures enhanced the marketing initiatives for our sales directors. We also used the Connext marketing template as a white label approach for lenders entering the Private Student Loan industry.

Connext Marketing

As with any start-up project, we needed to get the Connext name in front of  the eyes of students and colleges. The creation of digital ad banners, emails, and traditional print material such as direct mail, posters, and brochures enhanced the marketing initiatives for our sales directors. We also used the Connext marketing template as a white label approach for lenders entering the Private Student Loan industry.

Connext: Zack’s Journey

The success of the Olivia video was great for ReliaMax, but its focus on credit unions made the video not suitable for Connext, which targets small banks. To save time and money, we rewrote the script and changed the borrower from Olivia to Zack.

Connext: Zack’s Journey

The success of the Olivia video was great for ReliaMax, but its focus on credit unions made the video not suitable for Connext, which targets small banks. To save time and money, we rewrote the script and changed the borrower from Olivia to Zack.