Atom.com – Rebrand and Redesign
Creating the Rebrand
AtomFilms had been a leading brand for short films across all genres during the early 2000s. MTVN acquired parent company AtomShockwave in 2007. The initial plan was to place AtomFilms under the Comedy Central umbrella and rebrand the site as Atom.com. We went through numerous rebranding explorations, with the common theme of outdoor skating and DIY engineering of concepts. I eventually developed a logo that I wanted to feel like a sticker, that eventually could be slapped everywhere.
Role: Art Director. Visual Designer.
Website visual style and art direction was a direct tie-in to our late nate TV show.
Role: Visual Designer. Animator.