Over the past 4 years, video has become an essential part of the Marketing team’s goals. Whether it’s an animation explainer/how-to video or a social post to test average watch time and duration, video has become a necessary asset to extend SAFE’s brand.

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At first, SAFE used video to display messages across digital screens throughout their branches. When I first joined in 2018, most of these messages were static images. After a while, I started incorporating movement with simple animations to help gather more attention. 

Role: Animator

The audience for the digital screens is targeted but also limited by only those that go to the branch. We wanted more eyeballs to see our videos. One of the biggest measurable steps we could take was going online, but we couldn’t just part videos everywhere, anywhere, and at anytime. We needed a plan.

Role: Video Marketing strategist

My first thought for creating content was that I wanted it to be a) simple to produce, and b) something that my wife would watch.  My first test was creating a video of my 4-year-old daughter trying to wrap a present using my iPhone and Adobe Rush. I gave myself a time limit of 2 hours to create the piece and ship it to our social team. The video had decent social success, but really had nothing to do with finances. For the next content launch, I still wanted to use my something simple/something my wife would watch approach…so I turned to her farm animals and I thought sure, let’s write them into some videos. I worked with my friend, Jason, a Financial Education instructor at SAFE to help develop a series. All videos were shot and edited the same day using an iPhone, Adobe Premiere, and Adobe After Effects. 

Role: Video production, co-creator and co-writer

My daughter’s video and the Farm Series were a social hit. Members had remarked that the videos were fun, engaging, and different. A few months later, SAFE was promoting their live webinar events. In order to help promote those events, the Financial Education manager asked us to create videos that we could launch on social. Captured on a Black Magic camera and edited of Da Vinci Resolve, Jason and I created two different series of videos; one for the event and the other to test time (15-30 secs) and aspect ratio (16:9 vs 1:1). By the end of the year, these two series and the Farm series earned us an the CUNA Diamond Award for Best Non Commercial Series in 2021. 

Role: Video production, co-creator and co-writer

For many years SAFE has been awarding grants to non-profit organizations across the Sacramento region. To bring more depth and visibility into these organizations, we created a series of videos to help show not only the  organization, but also the community it supports, 

Role: Video production, co-writer

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